Nation Brands Index

Northern Ireland has been included on the Nation Brands Index each year since 2016. The NBI measures and ranks the reputations of 50 nations across Six Dimensions: Exports; Governance; Culture; People; Tourism; and Immigration and Investment.

Current publications

• The Anholt Nation Brands Index: 2024 report for Northern Ireland

Explore the data

• Nation Brands Index Dashboard

Previous publications

Nation Brands Index: reports for Northern Ireland

• The Anholt Ipsos Nation Brands Index: 2023 report for Northern Ireland
• The Anholt Ipsos Nation Brands Index: 2022 report for Northern Ireland
• The Anholt Ipsos Nation Brands Index: 2021 report for Northern Ireland
• The Anholt Ipsos Nation Brands Index: 2020 report for Northern Ireland
• The Anholt Ipsos Nation Brands Index: 2019 report for Northern Ireland
• The Anholt-GfK Roper Nation Brands Index: 2018 report for Northern Ireland
• The Anholt-GfK Roper Nation Brands Index: 2017 report for Northern Ireland
• The Anholt-GfK Roper Nation Brands Index: 2016 report for Northern Ireland

Six Dimensions (of the Nation Brands Index)

Following user consultation, the analyses previously contained in the Six Dimensions bulletins have been consolidated into the main report and associated dashboard. Therefore, the Six Dimensions series has been discontinued.

• Six ‘Dimensions’ (of the Nation Brands Index 2022)
• Six ‘Dimensions’ (of the Nation Brands Index 2021)
• Six ‘Dimensions’ (of the Nation Brands Index 2020)
• Six ‘Dimensions’ (of the Nation Brands Index 2019)
• Six ‘Dimensions’ (of the Nation Brands Index 2018)
• Six ‘Dimensions’ (of the Nation Brands Index 2017)
• Six ‘Dimensions’ (of the Nation Brands Index 2016)

Additional reports

• Anholt Ipsos Nation Brands Index 2023 Supplementary Questions
• Nation Brands Index Regional Analysis for Northern Ireland 2016-2022
• Nation Brands Index 2021 Covid-19 bulletin
• Nation Brands Index 2020 COVID-19 bulletin

Feedback

We would like to hear what you think about the latest NBI report – what works, what does not, and what would be useful to include. Please complete this short survey or send us an email with your comments.

For more details, or for help in completing the survey, please contact: analyticalunit@executiveoffice-ni.gov.uk

In writing:

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