Nation Brands Index

The Anholt Ipsos Nation Brands Index is used to assess and monitor Northern Ireland’s international reputation.

The NBI(SM) is an analytical tool which attempts to measure and rank the broad international reputation of 50 nations, across six dimensions of national competence: Exports; Governance; Culture; People; Tourism; and Immigration and Investment.

Current publications


Previous publications

User Engagement Survey

We are interested in understanding more about the quality of the publication and how it is used. This is important, as it will help us provide a high quality service which meets users' needs. We would be extremely grateful if you could spend a couple of minutes answering a few questions.

For more details, or for help in completing the survey, please contact:

In writing:

Room A5.19
Castle Buildings
Stormont Estate

Quality and Methodological Reports

Related to Nation Brands Index

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