Skip to main content
The Executive Office The Executive Office

Main navigation

  • Home
  • Topics
  • Publications
  • Consultations
  • Contact

Translation help

Translate this page

Select a language

  • Arabic — عربي
  • Chinese (Simplified) — 中文简体
  • Chinese (Traditional) — 中文繁體
  • Dutch — Nederlands
  • Filipino — Filipino
  • French — Français
  • German — Deutsch
  • Hungarian — Magyar
  • Irish — Gaeilge
  • Italian — Italiano
  • Latvian — Latviešu
  • Lithuanian — Lietuvių kalba
  • Polish — Polski
  • Portuguese — Português
  • Romanian — Română
  • Russian — Русский
  • Slovak — Slovenčina
  • Spanish — Español
  • Ukrainian — Українська
  • Nation Brands Index

    Topics:
    • Statistics and Research
    The Anholt Nation Brands Index (NBI) is used to assess and monitor Northern Ireland’s international reputation.

    Northern Ireland has been included on the Nation Brands Index each year since 2016. The NBI measures and ranks the reputations of 50 nations across Six Dimensions: Exports; Governance; Culture; People; Tourism; and Immigration and Investment.

    Current publications

    • The Anholt Nation Brands Index: 2024 report for Northern Ireland

    Explore the data

    • Nation Brands Index Dashboard

    Previous publications

    Nation Brands Index: reports for Northern Ireland

    • The Anholt Ipsos Nation Brands Index: 2023 report for Northern Ireland
    • The Anholt Ipsos Nation Brands Index: 2022 report for Northern Ireland
    • The Anholt Ipsos Nation Brands Index: 2021 report for Northern Ireland
    • The Anholt Ipsos Nation Brands Index: 2020 report for Northern Ireland
    • The Anholt Ipsos Nation Brands Index: 2019 report for Northern Ireland
    • The Anholt-GfK Roper Nation Brands Index: 2018 report for Northern Ireland
    • The Anholt-GfK Roper Nation Brands Index: 2017 report for Northern Ireland
    • The Anholt-GfK Roper Nation Brands Index: 2016 report for Northern Ireland

    Six Dimensions (of the Nation Brands Index)

    Following user consultation, the analyses previously contained in the Six Dimensions bulletins have been consolidated into the main report and associated dashboard. Therefore, the Six Dimensions series has been discontinued.

    • Six ‘Dimensions’ (of the Nation Brands Index 2022)
    • Six ‘Dimensions’ (of the Nation Brands Index 2021)
    • Six ‘Dimensions’ (of the Nation Brands Index 2020)
    • Six ‘Dimensions’ (of the Nation Brands Index 2019)
    • Six ‘Dimensions’ (of the Nation Brands Index 2018)
    • Six ‘Dimensions’ (of the Nation Brands Index 2017)
    • Six ‘Dimensions’ (of the Nation Brands Index 2016)

    Additional reports

    • Anholt Ipsos Nation Brands Index 2023 Supplementary Questions
    • Nation Brands Index Regional Analysis for Northern Ireland 2016-2022
    • Nation Brands Index 2021 Covid-19 bulletin
    • Nation Brands Index 2020 COVID-19 bulletin

    Feedback

    We would like to hear what you think about the latest NBI report – what works, what does not, and what would be useful to include. Please complete this short survey or send us an email with your comments.

    For more details, or for help in completing the survey, please contact: analyticalunit@executiveoffice-ni.gov.uk

    In writing:

    Block E
    Castle Buildings
    Stormont Estate
    Belfast
    BT4 3SR

    Related to Nation Brands Index

    Most recent publications

    • The Anholt Nation Brands Index: 2024 report for Northern Ireland

      Published 5 December 2024
    • Anholt Ipsos Nation Brands Index 2023 Supplementary Questions

      Published 6 June 2024
    See all publications in this topic

    Most recent news items

    • Nation Brands Index: 2023 report for Northern Ireland

      Published 13 December 2023
    See all news in this topic

    Access to information

    How to request information from the Executive Office including Freedom of Information (FOI) and the use of our Publication Scheme.

    Share this page Share on Facebook (external link opens in a new window / tab) Share on X (external link opens in a new window / tab) Share by email (external link opens in a new window / tab)

    Department footer links

    • Crown copyright
    • Terms and Conditions
    • Privacy
    • Cookies
    • Accessibility
    • The Northern Ireland Executive
    • The Executive Office
    • Department of Agriculture, Environment and Rural Affairs
    • Department for Communities
    • Department for Education
    • Department for the Economy
    • Department of Finance
    • Department for Infrastructure
    • Department for Health
    • Department of Justice
    • nidirect.gov.uk — the official government website for Northern Ireland citizens