Nation Brands Index

The Anholt Ipsos Nation Brands Index (NBI) is used to assess and monitor Northern Ireland’s international reputation.

Northern Ireland has been included on the Nation Brands IndexSM each year since 2016. The NBI measures and ranks the reputations of 60 nations across Six Dimensions: Exports; Governance; Culture; People; Tourism; and Immigration and Investment.

Current publications

Previous publications

User Engagement Survey

We are interested in understanding more about the quality of the publication and how it is used. This is important, as it will help us provide a high quality service which meets users' needs. We would be extremely grateful if you could spend a couple of minutes answering a few questions.

For more details, or for help in completing the survey, please contact:

In writing:

Block E
Castle Buildings
Stormont Estate

Quality and Methodological Reports

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